Our mission is to help
sports and media organizations transition to a high performing and sustainable
business model
At the crossroads of Sport, Media, Entertainment, and Digital, we drive value creation by bridging opportunities across the US and Europe. Our expertise transforms industry flows into actionable strategies for growth.
Our Expertise
Our positioning in the sports industry is unique
Team
Stephane Benichou
Founder & Managing Partner
- Private advisor to CEO, founders, shareholders and boards
- Transaction strategy, tactics, and negotiation
- Advised and closed multiple transactions over the last 15 years in the Telecom and Media sector
Stephane Fouks
Founder
- Current Vice-President of Havas and Executive Chairman of H/Advisors
- Board member of the Imagine Foundation and YES Think Tank
Nicolas Rotkoff
Senior Advisor
- CEO of SMB Consulting since 2018
- Founder and President of Ma Chaine Sport TV (Altice)
- Former Founder & CEO of TPS Sport & Infosport
Olivier Fisch
Senior Advisor
- Founder of Calica
- Former Director of Communications of FIA (Fédération Internationale de l'Automobile)
- Former Managing Director of Eurosport Events Ltd (EEL)
Patrice Haddad
Senior Advisor
- Serial entrepreneur
- Acquired the Red Star FC in 2008 and sold it later to 777 Partners in 2022. He remains chairman of the club
- Founded Groupe Première Heure
Blog
Case Studies
As sell-side advisors to Red Star FC, we helped maximize the club’s value
The Red Star FC, one of the oldest clubs in France founded in 1897 in Paris, is based in the Bauer stadium in Saint-Ouen. The owners had envisaged a road map towards an upgrade to Ligue 2 and Ligue 1 in order to transform the Red Star as a challenger to PSG.
They also had developed a brand strategy that resonated with the youth of the Seine Saint-Denis region, one of the biggest providers of soccer talents in the world, through collaborations in the field of education, culture, fashion and music.
We have positioned Red Star as a platform for cultural collaborations that goes beyond necessary athletic performance, attracting new fans and customers from around the world, enabling the creation and valuation of intellectual property and diversifying the revenue base, thus optimizing the terms of the transaction for our client
We advised Veolia’s partnership with PPA to turn Pickleball into the first Green Sport in the US
The Professional Pickleball Association (PPA) Tour represents the pinnacle of pickleball, the fastest-growing sport in the United States, boasting over 9 million regular players and 48 million occasional players, surpassing tennis in popularity.
The Sport Investment Studio served as the exclusive advisor to Veolia in securing a transformative partnership with the PPA Tour, positioning Veolia as its sole sustainability partner. This collaboration is set to elevate the PPA Tour as the first green sport initiative in the U.S., underpinned by Triple Zero ambitions (zero waste, zero carbon, zero inequality) and expanded community engagement efforts.
Through this three-year partnership, Veolia will enhance its visibility across key U.S. cities, including Boston, Los Angeles, New York, and Phoenix, while supporting the Tour with sustainable innovations. Key initiatives include improving waste management, increasing recycling, introducing sustainable water refill stations, and optimizing the environmental impact of PPA events.
Aligned with Veolia’s mission to drive environmental sustainability across industries, this partnership not only redefines the future of pickleball but also sets a precedent for integrating sustainability into sports.
